April 28, 2026
Human-centered selling in a high-tech world.
Join sales, marketing, and business leaders from across Northeast Kansas for a high-energy morning of learning, inspiration, and practical tools to build authentic, lasting customer relationships that drive revenue.
You will hear from Anita Nielsen, a sales performance consultant and President of LDK Advisory Services, with more than 20 years of experience in B2B sales, technology, and sales enablement.
She is the best-selling author of “Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career”, a book that makes the case that in an increasingly automated world, the strongest sales professionals win by leaning into their uniquely human strengths.
At SME Live, Anita will share how authentic relationships, empathy, and trust can future-proof sales careers and help organizations stand out in noisy, tech-driven markets. Her message is especially powerful for leaders who care about culture, coaching, and sustainable performance – including HR and people leaders who support sales teams.
Opening the event is Ashley Esquibel, Chief Administrative Officer at Envista Credit Union. A recognized HR leader and 2025 Kansas SHRM HR Professional of the Year, Ashley brings a strong voice on culture, leadership, and the employee experience.
At SME Live, Ashley will explore how culture is shaped not by slogans or perks, but by everyday leadership behavior, accountability, trust, and the way people are treated when things get hard. Her session will offer practical insight for leaders who want to build stronger teams and more intentional workplaces.
Tuesday, April 28, 2026Topeka Civic TheatreRegistration & Breakfast 8:00 a.m.Program Begins 9:00 a.m.Tickets $100
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