11 Facts About Magazines

  1. Magazine readership has grown over the past five years. (Source: MRI)
  2. Average paid subscriptions reached nearly 300 million in 2009. (Source: MPA estimates based on ABC first and second half 2009 data)
  3. 4 out of 5 adults read magazines. (Source: MRI)
  4. Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)
  5. Magazine readership in the 18 to 34 segment is growing. (Source: MRI)
  6. Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)
  7. The average reader spends 43 minutes reading each issue. (Source: MRI)
  8. Magazines are the No. 1 medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study)
  9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)
  10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
  11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)

[magazines The Power of Print – Press Release]